SERVICES

Influencer & Creator Marketing

For brands seeking to expand visibility, reach new audiences, and drive measurable impact through strategic creator partnerships

I provide full-service influencer and creator campaign execution — from strategy and sourcing to briefing, contracting, and performance reporting. With deep relationships across the creator landscape and experience managing 75+ programs annually, I help brands build authentic partnerships that convert.

What’s Included

  • End-to-end campaign strategy & execution

  • Talent sourcing, vetting, and negotiation across micro to celebrity tiers

  • Briefing, content direction & usage rights management

  • Performance tracking & KPI reporting

  • Campaign recap and insights for future growth

  • Budget oversight and operational management

Outcome
Scalable creator ecosystems that drive true ROI, not just impressions — supporting both brand awareness and conversion performance.

360° Brand & Marketing Strategy

For brands ready to clarify their positioning, build a cohesive go-to-market plan, and unlock sustained long-term growth

I build strategic frameworks that align storytelling, channels, content, and community. Whether launching a new product, refreshing brand identity, or optimizing marketing performance, this partnership creates clear direction and actionable structure.

What’s Included

  • Brand positioning & audience segmentation

  • Go-to-market launch strategy

  • Messaging, creative narrative & brand voice development

  • Integrated marketing playbooks across digital + social

  • Content + channel strategy

  • Measurement frameworks

Outcome
A clear blueprint for growth that aligns teams, strengthens community, and elevates brand perception.

Creative Direction & Campaign Development

For brands looking to create emotionally resonant, visually compelling campaigns that differentiate and inspire loyalty

Leveraging both strategic clarity and artistic perspective, I develop concept-led campaign platforms and creative direction that bring brand vision to life in a culturally relevant way.

What’s Included

  • Campaign concept + creative narrative

  • Visual direction & content blueprint

  • Storyboarding + moodboarding

  • Creator, production, and partner alignment

  • Asset planning & execution oversight

  • Integration across channels for cohesive storytelling

Outcome
Campaigns that stand out visually and strategically — built to capture attention, spark engagement, and build lasting brand affinity.